Top 5 Game-Changing Reads for Real Estate Agents

It’s the time of year for goals. Despite what’s already on your short list for self-improvement in 2017, consider carving out some time away from your “sell-phone” each day to invest in your strategy for success.


1. The Fountainhead—by Ayn Rand.

In short, it’ll change your life. Whether you agree with the politics or not, Howard Roark, the hero of this novel, will alter the way you do business forever. By awakening the utterly independent beast within you, you’ll be able to approach your real estate business with a fervor you didn’t know existed. Struggle for the integrity of your work, and be the real estate agent you ought to be. Success is eminent, altruism be damned.

 


2. How to Win Friends and Influence People—Dale Carnegie

This book may be older than dirt, but it’s principles have a cult-like following for a reason. Warren Buffet read it when he was 15 years old—which means if you haven’t read it yet, you’re already behind. The book uses contemporary psychology and powerful anecdotes to clue you in on the secrets of sales. It may seem like self-help fodder at first glance, but it’s not. Read this, and you’ll wonder how you’ve made it so far in life without having done so. Your clients will notice.

 


3. The Tipping Point—Malcolm Gladwell

Malcolm Gladwell talks about the three archetypes of people: mavens, connectors, and salespeople. This book explains why we work the way we do, and why it works for us—or doesn’t. In your real estate business, “the tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” To be a top agent in your area, this is precisely what needs to happen. Super interesting stuff.

 


4. The Art of War—Sun Tzu

Business leaders are obsessed with this book and have been for over 2,000 years. For real estate agents, it should be required reading—after all, it’s the world’s most revered book on strategy! Let’s face it–at some point, the gloves are coming off. This book is a rite of passage for anyone who is in the business of navigating deals. Learn how to recognize opportunities and strike back smartly and efficiently. Know your enemy, and respond accordingly.

 


5. The Alchemist– Paulo Coelho

Another one of the best-selling books in history. This is a super-short read that helps put everything into perspective. Think of it as soul food. If you feel like you’re running on a hamster wheel, getting burned out on your cell phone and not getting anywhere, it’s time for some introspection. Sometimes outlook is everything—and this book is a quick way to whip yourself back into shape. In case you were wondering, yes. This is an Omen. Because “when you want something, all the universe conspires in helping you to achieve it.”

Happy reading. See you on the other side.

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